Social Media Marketing Agreement
A Social Media Marketing Agreement is a document between two parties, the marketer and the client, for social media marketing services. Social media marketing can include many different things, but at its core is when an individual or business uses social platforms like Facebook, Instagram, and YouTube, among others, to market their goods or services.
It is a legal document that serves to illustrate what a marketing agency or marketing consultant is being hired to accomplish. It acts as a record of what has been agreed upon by all parties, and it goes into detail on logistics such as payment, timeline, and deliverables.
It serves also as a written record that protects all parties, as it clarifies what is expected of who and by when.
In this Social Media Marketing Agreement, the parties agree to the terms of the relationship between them, including, most importantly, a description of what exactly the campaigns and deliverables are for the different social platforms.
How to use this document
This document can be used in any scenario in which a client would like to hire a marketer. The size and structure of the campaigns and/or deliverables doesn’t matter: this agreement can be used for all types of social media marketing relationships.
In this document, basic identifying information about the parties will be entered, such as names and address details. Then, details about the work, such as what the specific campaigns or deliverables are, deadlines, pricing information, etc., will be included.
What Makes a Great Marketing Agreement?
A marketing agreement is a document, signed by all parties involved, that lists the scope of work to be undertaken, and any duties and expectations that the business has of the marketing agency.
A marketing agreement is:
- A written document
- Drawn up by one party
- Agreed upon by all involved
- Inclusive and descriptive of all marketing work done by the outside agency or consultant
- Clear in scope
Like any business contract, a marketing agreement discusses what is expected of the hired marketing agency or consultant, and goes into detail in terms of the scope of work they’ve been hired for.